New and used Ford vehicles in Ft. Pierce, FL
About Us


We take a Different Approach

Our mission is to become the most guest-centric Ford dealership which is clear in the experience we offer here at Coggin Deland Ford. Whether you want to purchase your car 100% online, visit in person and see a friendly face, or are stopping by for your routine maintenance, we treat each guest with the same level of attention and professionalism so you can leave our dealership truly satisfied.

Photo of Coggin Deland Ford

General Manager

Leadership at Coggin Deland Ford

General Manager, Bruce Johnson, has been in the Ford business since 1984. Starting his career at Ford Motor Company he held several field and management positions. In 1998, he made the move to automotive retail environment starting as a Fixed Operations Director and worked his way into the his current role. All this accomplishment could not have happened without the support of his family that was raised in both north and central Florida. When not in office, you can find Bruce enjoying some time on the beach or getting involved in various community activities. To say he is a die-hard Ford guy would be an understatement as he loves the product, especially his 2016 Shelby GT350.

We're Happy When You're Happy

Coggin Automotive Group was founded by Luther Coggin Jr. when he opened the first Coggin dealership in Jacksonville, Florida in 1968. The brand has since grown to encompass 16 dealerships representing 12 different brands. As the late Luther Coggin Jr. was known for making others feel appreciated, the Coggin team continues to honor his memory and carry the same philosophy in all our business.

Photo of the late Luther Coggin Jr. Smiling



Coggin Automotive was founded in 1968 by Luther Coggin, a man who would go on to become a beacon in the Jacksonville community. Luther believed that family and community involvement were more important than business, and were in fact a key aspect of doing business in a community. We still aim to keep Mr. Coggin's legacy alive today by embracing the city of Jacksonville where we do our business. We aim to engage our communities with direct dialogue and partners, including charities, local government, planning boards, and chambers of commerce. Our team members remain the driving force behind our guest-centric philosophy. We strive to create a culture where team members are engaged and empowered to provide guests with a superior experience.

Learn more about our important partners and causes below.

Because we care.

Coggin Deland Ford is committed to making a positive impact on society.



When our customers choose to purchase their cars or service their vehicles with Coggin Deland Ford, they are showing trust in our company and our people. We believe that this trust comes with great responsibility. At Coggin Deland Ford, we strive to make our dealerships a great, safe place to work for our team members, and to make our community a better place to live.

We do this by striving to implement sustainable practices, giving back to local charities, and focusing on providing a diverse and inclusive work environment. In 2021, Coggin Deland Ford team members received 40 paid volunteer hours to support local charities and non-profits, an increase from eight paid volunteer hours in 2020. This change enables Coggin Deland Ford team members to volunteer more of their time to many worthy causes within our community.



As part of Asbury Automotive Group, Coggin Deland Ford has worked in part to add to the great success of Asbury. We aim to live up to the Asbury Automotive motto, to be "The most guest centric automotive retailer". In 2021, We raised over $170,000 for Historically Black Colleges and Universities (HBCU) through the HBCU Change Program as well as $37,113 for Big Brothers Big Sisters program. Our CEO and Vice President of Corporate Development and Real Estate maintain oversight of our energy management approach.

We collaborate with third-party utility auditors to track our energy usage and identify usage spikes to avoid leaks or waste; Coggin Deland Ford uses this data to see if our initiatives are working as expected. As part of our overall approach to managing our environmental impacts, we prioritize projects that will maximize our energy usage reduction while also delivering a return on our investment.

Our Sales Department

Welcome to Coggin Deland Ford, a member of Asbury Automotive in the Deland, Deltona, Orange City and Sanford areas of Florida. Coggin Ford specializes in new & used cars, trucks and SUVs along with a full service department, genuine Ford parts and everything else Ford related. We are located at 2655 North Volusia Ave, Orange City, FL, 32763.

Coggin Deland Ford has a huge selection of new Fords in stock. Whether you're looking for new Expedition, F150, Edge, or any other Ford model in the Deland area, Coggin is sure to have plenty to choose from. Check the online New Inventory page to see what our current stock of new vehicles looks like. Afterwards, be sure to look at the new car specials to get a great deal on a new vehicle from Coggin Deland Ford. The specials frequently change so be sure to keep checking back to see any new updates.

Coggin Deland Ford also has a great selection of used Ford vehicles as well and many other makes and models. This makes Coggin Deland Ford your 'one stop shop' for a used car, truck and SUV. Used specials are also available from Coggin Deland Ford to not only give great deals on new vehicles but also used cars. Remember that after finding a used car you can estimate the value of your trade in using the online sell page. To ensure that the used car, truck or SUV you purchase from Coggin Deland Ford is in top condition, Coggin only sells the best used cars available.

Our Service Department

Coggin Deland Ford has made it easy to take car of your vehicle with online service appointment scheduling. Fill in your information and you can schedule a service appointment right from your home. Take a look at the service specials right before you schedule an appointment and you might be able to find a great service deal going on. They are updated frequently so be sure to take advantage of them when they can save you time and money.

Coggin Deland Ford also has a Parts Department that's here to help you get the right part for your new or used vehicle. To make it easier, we have a Parts Request form that can be filled out so that the exact part you need can be found and ready for you to pick up as soon as possible. Parts specials are also here for you to get great deals on genuine Ford parts.

What a great experience at Coggin Deland Ford! From the staff to the facility, everything was impeccable. The staff was personable, accommodating, and far from pushy. Everyone worked well together and coordinated all parts of the car buying process efficiently. Each person went above and beyond to ensure I had the smoothest experience. The facility was clean and noticeably well cared for. I will definitely be returning here for future care purchases!
Kirstie Owens
Google Review
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Coggin Deland Ford is an Asbury Automotive Group dealership powered by Clicklane.

Sales Hours

  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday 12pm-5pm

Service Hours

  • Monday 7:30am-6pm
  • Tuesday 7:30am-6pm
  • Wednesday 7:30am-6pm
  • Thursday 7:30am-6pm
  • Friday 7:30am-6pm
  • Saturday 8am-5pm
  • Sunday Closed

Parts Hours

  • Monday 7:30AM - 6:00PM
  • Tuesday 7:30AM - 6:00PM
  • Wednesday 7:30AM - 6:00PM
  • Thursday 7:30AM - 6:00PM
  • Friday 7:30AM - 6:00PM
  • Saturday 7:30AM - 4:00PM
  • Sunday Closed