Get $500 Toward The Purchase of a new car when you trade yours in with our Ford Red Carpet Upgrade Program!*

Have you been thinking about upgrading? Coggin Deland Ford of Deland, a premier new and used car dealership, helps customers throughout Deland trade in their old Ford and drive home in a newer model with the Ford Red Carpet Upgrade Program.


Upgrading has never been easier.

Have you been thinking of trading in your Ford? Has one of our great new vehicles caught your eye? What if we told you that current Ford owners have the potential to trade-up to a new model for a similar or lower monthly payment? Our Red Carpet Upgrade Program specialists can help you get into a new vehicle with the latest safety features and technology, no matter your current equity position or trade value. Keep reading below to find out how!

Ford Red Carpet Upgrade Program Benefits

Below are just a few of the advantages to purchasing or leasing a new car through our Ford Red Carpet Upgrade Program.
Drive a new car with little to no miles on it.
Enjoy peace of mind with the Ford warranty: 36-month/36,000-mile limited vehicle coverage and 5-year/60,000-mile limited powertrain coverage.
The possibility of driving a newer vehicle at a comparable monthly payment.
Save money with improved fuel economy.*
Spend less on vehicle maintenance from wear and tear.
Experience the latest Ford features and technology.*
Drive confidently with improved safety equipment.*
Enjoy new state-of-the-art interior and exterior designs on a variety of models.*
*Items listed are generalizations and may differ based on vehicle model, year, etc. Please see specs for desired model to compare to your current vehicle.

Too good to be true? Here's why it works.

Skeptical? Here’s an inside look at why the Ford Red Carpet Upgrade Program benefits both parties - us and you. Through the program, we can offer our customers a practical upgrade opportunity with great benefits. In return, we receive a steady stream of quality used cars to supply our pre-owned and certified pre-owned inventory. Late-year trade-ins with low miles are some of our best sellers, and this program allows us to keep up with the high demand. By offering you a great upgrade deal on a new Ford, we get the used vehicles we need to serve our customers. It truly is a win-win!

RECALL NOTICE: Some vehicles offered for sale may be subject to unrepaired manufacturer safety recalls. To determine the recall status of a vehicle, visit or click here.

Ready to get started? Let's go!

When you’re ready to upgrade, we’re here to help! You can get started by browsing our selection of New Ford vehicles online. You can also get a quick trade estimate by using our convenient online trade tool. This initial value will give you an idea of current vehicle’s worth and your equity position. Keep in mind that this is just a preliminary value - we are often able to provide even more for your trade after an in-person appraisal at our dealership!

*Must present offer at time of purchase. See dealer for complete details. Some exclusions may apply.